Anand wilder
Objective
Songwriter Anand Wilder was releasing his first solo album I Don’t Know My Words, a deeply personal and sonically ambitious record following years of success in the acclaimed group Yeasayer. The challenge was to re-introduce Anand as a singular creative voice while breaking through an increasingly crowded music media landscape.
Crafted a 4-month campaign with a focus on securing editorial placements that framed the album as a serious artistic statement, supported by thoughtful interviews, track-by-track storytelling, and live performance contexts.
The campaign was structured to:
Target respected music publications and public radio
Leverage exclusive formats (origins features, track premieres, guest DJ sets)
Highlight Wilder’s personal story as reflected in the album, as both an intimate artistic statement and window into his personal evolution, fostering a deeper connection between the artist and listeners.
Strategy
Developed a narrative framework positioning the album as an introspective creative debut rather than a conventional release cycle
Pitched a mix of exclusive features, album reviews, track premieres, and in-studio performances to align with different outlet strengths
Coordinated press timing with tour routing to support local show promotion in key markets
Secured interview-driven placements to allow for deeper discussion of songwriting and artistic evolution
Pursued public radio and satellite radio opportunities to reach engaged, discovery-oriented audiences
execution
The campaign achieved high-level critical validation and sustained visibility across major music and culture outlets, including:
Album reviews and features from top-tier music publications
Multiple track premieres and editorial roundups supporting the album’s release arc
National and regional public radio interviews and in-studio sessions
Satellite radio interviews introducing the project to new audiences
Live show promotion across multiple U.S. markets through local press and event roundups